The Upton on Englewood
Lofted on a hill over the BeltLine, this Atlanta multifamily community boasts an amenitized rooftop with sweeping skyline views, elevated design, and plenty of uplifting character.
Team
Resource Branding
Task
We were tasked with branding this project from the ground up - from naming to collateral. Highlighting the unique, playful character of the community and neighborhood, we created an identity full of movement, whimsy, and elevated features.
Role
Messaging for print and graphics