Solis Kennesaw
It’s a certain feeling—when you know, you just know. That’s what it’s like to come home to Solis Kennesaw. This captivating multifamily community brings something new to the expansive Solis brand.
Team
Resource Branding
Task
Craft a unique, edgy, and energetic brand for Solis Kennesaw, a new community in Georgia. Align this new identity with the overarching Solis brand to ensure recognition, while pushing the envelope to create something bespoke and unexpected. From brand strategy to brand execution, we tackled a variety of deliverables across mediums, including web, print, and experiential design.
Role
Brand Strategy, including Competitive Analysis, Target Audiences, and Key Messages
Brand Attributes, Tone of Voice, and Brand Positioning
Tagline and Brand Messaging