Girls Who Code at the University of Virginia

GWC at UVa is a CIO and College Loop chapter of the national Girls Who Code organization. They aim to empower students, close the gender gap in CS, and diversify the tech industry.

See the website at www.gwcuva.com.

Screen Shot 2020-11-12 at 12.16.52 PM.png
Screen Shot 2021-01-02 at 3.13.37 PM.png
Screen Shot 2021-01-02 at 3.14.59 PM.png
Screen Shot 2021-01-02 at 3.16.32 PM.png
wireframe.jpg
Screen Shot 2021-01-02 at 3.14.37 PM.png

Team

Citizen Creative

Task

Program a distinct, ownable voice for the GWC at UVa College Loop that aligns with the national Girls Who Code brand. This was a full scope branding project that involved strategy research, visual design, UI/UX design, guideline and content creation.

Role

  • Tone of voice

  • Mission and vision statements

  • Branding guidelines

  • Social media copy

  • Website copy