cellfunds

cellfunds is a mission-driven financial technology company helping families connect across the world through safe and affordable global money transfers.

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Team

hiro

Task

Create a unique and ownable brand for cellfunds as they move into the next phase of launching their product. We worked closely with the client to focus and address their needs, design web and social media content, and strategize marketing material.

Role

  • Tagline and branded phrases

  • Mission and vision statements

  • Social media content

  • Consumer profiles

  • Mascot creation

  • Consumer surveys and interviews